The landmark Atelier Collections will launch in the UK next week, heralding a new era in our design journey.
Created in collaboration with renowned Italian studio PS+A, Atelier Collections strengthen our long-standing design philosophy and look back to our heritage while shaping the bathrooms of the future.
The stunning ranges of ceramics, brassware and furniture aim to position Ideal Standard in the premium residential specification and retail markets.
And the launch alongside the ProSys in-wall and front-of-wall solution, with its broad selection of flush plates, means the Atelier Collections have huge potential in the high rise and hotel markets.
This is backed by a major marketing campaign and support from customer service and supply chain to ensure awareness among architects, designers and consumers, along with excellent service and product availability.
Managing Director Dave Barber said: “The Atelier Collections mark a new era in Ideal Standard’s design journey and we understand the importance of these ranges for our retail partners.
“Not only are we committing to a consumer advertising campaign to drive footfall to showrooms, but we are also working with retailers to provide support and tailor-made packages to ensure they are fully equipped to serve their customer base.”
The Atelier Collections draw inspiration from iconic Ideal Standard products of the past to create exciting new collections for the present.
Ideal Standard International’s Chief Design Officer Roberto Palomba of PS+A has created unique collections that include an exclusive range of ceramics, brassware and furniture.
At the centre of the new collections is the Conca range, which nods towards the iconic Ideal Standard basin, offering stunning minimal designs. The Blend range of WCs has been created to perfectly complement these basins. Both Conca and Blend are inspired by leading Ideal Standard product lines from the past, reinvigorating the brand as a leader in design.
Core to the Atelier collections is colour. PS+A have created a new, bold colour palette, some of which draws on colour influences that can be found in our design heritage, and others which reflect and define new colour trends.
The colours have been applied to the Ipalyss range of super slim washbasins, designed by Robin Levien, with new shapes and sizes also being introduced.
There is also new brassware, with two new lines of mixer taps, Check and Joy. They are available in chrome and PVD finishes to offer a stylish simplicity.
Roberto Palomba said: "We are particularly proud of the results of our partnership with Ideal Standard. We maintain a very simple approach for our creations: quality paired with intuitive design that also keeps an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society.”