Armitage Shanks products are going live on Screwfix.com, the UK’s sixth biggest e-commerce website, in January.
The range of commercial RMI (repair, maintenance and improvement) products will be available for next day click and collect or home delivery.
It will aim to increase our share of spend with the 6.5m trades people who make up more than half of Screwfix’s 11m active customers.
More than 50% of UK households have shopped at Screwfix in the past three years and the company recently reported e-commerce sales up 153% across the group over the last quarter, with plans to continue to open new stores throughout the UK and Ireland next year.
Our own performance with Screwfix has seen growth of 10% in sales out for the year to date, compared to the same period in 2019. November 2020 saw a 27% increase versus the same month last year.
The first phase of the commercial RMI roll-out will see an initial range going live on January 4, with further products added in May.
Business Development Director Neil Bills said: “Screwfix have a strong position in the market as the company’s excellent service continues to attract more consumers and trades people.
“We are seeing the fruits of that growth, as well as increasing our share of spend with the company, and the commercial RMI launch will only help to drive that up further.
“We’re currently working on a joint plan with the Screwfix team to drive volume through promotions, with a full calendar of events through 2021, both online and through their printed publications.”