A week of events at the London Design and Specification Centre marked the launch of a Washroom Architecture campaign to promote and elevate our washrooms offer in the UK.
Washroom Architecture is a new overarching way of communicating our washroom proposition to the specification market.
In addition to the launch of Washroom Architecture and the stunning Sphero urinals range, the week of events in the London showroom, named Washroom Week, featured a series of events aimed at engaging with architects and interior designers, including CPD presentations and a social evening with UK comedienne Katy Brand.
There was also a round table debate launching the publication of a research paper into washrooms and wellbeing delivered in partnership with Dr Saul Golden of Ulster University.
In the same way that the Atelier Collections aim to lift the Ideal Standard brand in domestic bathrooms, the goal of Washrooms Architecture is to strengthen our position in the commercial washroom sector, positioning us as relevant, desirable and thought leading; a natural choice in the washroom market.
The publication of the Creating Better Washrooms study, commissioned by Armitage Shanks to provide evidence-based insights for better washroom design, helps reinforce our position as a thought leader in commercial washrooms.
Managing Director Stephen Ewer said: “We have had a week of really busy events with lots of engagement from the architects and designers, who are exactly the people we are trying to reach.
“It has been about elevating the way we are talking about Armitage Shanks in the washrooms market, focusing as much on product form as functionality.”
He added: “In particular, Sphero has been getting a lot of attention from the people we are targeting, which is hugely important to the UK business.”
A selection of photos from the events is below.
