Plumbase has become the latest national merchant to launch our Trade Essentials scheme aimed at increasing business with installers.
The aim of Trade Essentials is to make Armitage Shanks the go-to brand for installers with local repair, maintenance and improvement (RMI) projects.
It has already been successfully introduced at Wolseley and Graham, giving rapid access to a core range of products, including urinals, WCs, Doc M packs, brassware and cleaners’ sinks.
Over recent months, colleagues in our supply chain, product management, sales and marketing teams have been working with their counterparts in Plumbase to prepare for launch.
Channel Marketing Manager Ilika Copeland said: “The Trade Essentials scheme is a perfect fit for Plumbase’s renewed focus on smaller installers as opposed to project business.
“The aim is to ensure that if an installer has an urgent repair or maintenance job, then Armitage Shanks is their first choice.
“If it’s an emergency, if our product isn’t in stock, they will go with someone else so It’s about always having stock available.”
Trade Essentials is supported by a dedicated brochure, point of sale and training from the field sales team to help branch staff ask the right questions to find out what is the right product.