The 2019 regional roadshow has already generated more pipeline business than the 2018 tour, despite being only halfway through.
Potential sales coming through appointments with developers, merchants and others currently exceed £1.5m, a 25% increase on last year’s entire roadshow.
Sector Marketing Executive Ashley Smith, who has organised the tour, said: “This is a very positive result for the first half of the tour and our sales colleagues have done a great job in arranging appointments and selling the benefits of specifying Ideal Standard.
“One of our key objectives was to engage with developers who don’t already specify Ideal Standard and to impress them by getting our products right in front of them.
“This approach is working well for us and we’ve had a lot of success where we might not have, without taking the van to the customer.
“Now, we need to make sure we keep it up for the remaining two months."
An animation of the first half of the roadshow is below.
Some 91 customer appointments have taken place during June and July, with the Little Van of Big Ideas now on its August break.
Appointments have mostly been with developers but also with a significant number of merchants and contractors, as well as some hotels and housing associations.
Of the 46 developers, four already use full Ideal Standard specification and seven part-specification, with 33 known to us but not using Ideal Standard at all, the remaining two not being known to us.
Visits to the van have already led to more than 25 requests for us to send in a specification proposal with a number of requests for quotes and samples.
Almost all of the developers were interested in sanitaryware, with about half interest in brassware, bathing and furniture.
The van will hit the road again in September and October.