Our partnership with the UK’s leading DIY retailer is now seeing Della and Tirso toilet packs on prominent display in stores across the country.
The Della pack is now available in 99 B&Q stores and Tirso in 117, giving us strong visibility in key locations and attracting a range of shoppers, from tradespeople looking for durable fixtures to homeowners handling emergency replacements.
Key Account Manager Chris Vevers said: “B&Q shoppers value efficiency – they can pick up everything they need in one box, from the cistern to the inlet. It’s a straightforward, no-hassle solution they can easily load on a trolley and take home or to their next job.”
The display rollout is part of B&Q’s “Project Neutron,” an initiative to update and modernise displays across the store estate, and Ideal Standard has worked closely to ensure these new displays were installed on time.
“Having our products visible in B&Q, the biggest DIY brand in the country, is huge for our brand presence,” said Chris.
“It’s also great to be featured on their website, the UK’s number one bathroom site, with 8.5 million annual visitors.”
Ideal Standard’s growing range with B&Q is set to drive substantial growth into 2025, with plans for more product promotions and a focus on both in-store and online visibility.
This strategic collaboration ensures our products are in the right place for customers seeking quality, convenience and immediate availability.