The Little Van of Big Ideas is fresh from a week in London in which architects and other target customers were shown Ideal Standard’s new product ranges.
In one week alone the van visited 11 locations, with 48 professionals from practices including Foster + Partners and TP Bennett coming on board to view the products and discuss them with the sales team.
One of the stops was Studio Levien, with customers being given a bonus tour of the studio, as well as the van, and Ideal Standard designer Robin Levien himself even made an appearance.
Over the nine weeks since launch, the van has visited 80 locations across the Midlands, Yorkshire, Scotland, the North East, the South West and the South East, with 230 people having taken a look inside.
Ashley Smith, Sector Marketing Executive, who has organised the tour, said: “The roadshow is going really well and having our new products in a mobile showroom is really helping to draw people in.
“The sales team are getting a lot of positive reaction to our new ranges and we’re optimistic that these conversations will start to convert into specifications in the coming months.”
The van is nearing the end of a three month tour of the UK which is aimed at raising Ideal Standard’s profile with regional housebuilders.
New products on the van include the recently launched brassware range, the Studio Echo ceramics suite, and the innovative new showers Evo and Evo Jet.
From August, the van will embark on another roadshow, this time aimed at installers and trade counter staff.
Below is a selection of photographs of the van in various locations.
Southwark, in front of The Shard.
Blenheim Palace, Oxfordshire.
Linden Homes, Bristol
Assael Architecture, Putney
Radbourne Homes, Derby