A national tour of regional housebuilders and architects which finished last month is already having a positive impact on sales and taking share from competitors
The Little Van of Big Ideas took a range of new products around the country over three months, visiting 119 locations and entertaining more than 300 customers while clocking up more than 7,000 miles.
Although the tour ended only a matter of weeks ago, it is already credited with securing nearly £150,000 through five project wins, with a further 19 potential developments to be specified so far.
One developer has even said that we took share from Villeroy and Boch in a mid-sized residential development as a direct result of seeing Ideal Standard products on the van.
Sector Marketing Executive Ashley Smith, who organised the tour, said: “We felt the van was a longer-term campaign where we were building brand awareness and demonstrating new products now, with the benefits coming months and years in the future.
“It’s great to see that it’s already paying dividends on the order sheet and to hear that the roadshow directly led to taking share is a brilliant result.”
The aim of the roadshow was to help the company to connect with smaller and medium-sized regional housebuilders to increase the likelihood of being specified in their developments.
Products featuring in the van include the new brassware range, our latest bathroom collection, Studio Echo, and the innovative new showers Evo and Evo Jet.
The van has now embarked on a second roadshow, this time aimed at increasing brand loyalty among installers. Read more here.