The Ideal Standard Little Van of Big Ideas is about to begin a tour of national and regional merchants.
The van features new products such as our exciting new brassware collection, Studio Echo and Idealrain Evo and Evo Jet, and has proven successful in attracting architects and housebuilders to look at them over the past three months.
To complement the van tour and bring our products to life for installers and merchants we will be commencing a promotional launch called ‘The Big Turn On’ (concept above).
The Big Turn On is a bit of fun where two people go head to head to see who can turn one of our taps on and off the most times in 15 seconds.
The winner gets a place on our leaderboard and the chance to win a prize. The aim is to engage with installers in a fun way that will enable us to open up conversations about our new brassware range and other new products we have launched this year.
The Big Turn On is coming to Armitage on 25 July from 11.30am to 1pm and Hull on 14 August at the same times (TBC) as part of the launch of Ideal Standard’s new brassware collection.
Free refreshments and cakes will be available on both occasions. Everyone is encouraged to come along and take part.
• THE BIG TURN ON IS ONE ELEMENT OF THE BRASSWARE LAUNCH, WHICH IS THE COMPANY’S BIGGEST MARKETING CAMPAIGN OF 2018. LOOK OUT FOR MORE INFORMATION NEXT WEEK.