The new Bathroom Collections brochure has now launched in the latest phase of our brand elevation strategy.
As covered in the previous edition of the Bubble, Bathroom Collections features our high end products targeted at retail and also residential specification, sitting between Atelier Collections and Essentials.
Designed by Roberto Palomba, the brochure features aspirational photography and messaging, and creates a great showcase for these beautiful ranges.
Marketing Director Katie Cope said: "This is part of the brand elevation and growth strategy for Ideal Standard, placing these ranges just below the Atelier Collections.
“It’s a global catalogue project led by the UK and this brochure will also be used in other European markets across the Ideal Standard group.”
The brochure features ranges which are aligned with the Ideal Standard group-wide product portfolio, including Strada II (previously Fusaro in Sottini), Connect EQ (Caffaro and Rienza in Sottini), Tesi vanity units (Mavone in Sottini), Connect Air (Concept Air in Ideal Standard) and a number of Sottini baths which are now in Ideal Standard’s Adapto range. It also features the newly launched silk black finishes.
The new brochure is available from Armitage mailing from July 11. A selection of images from the brochure can be seen below.
