Displays of i.life A are well on the way to being rolled out to more than 250 City Plumbing showrooms nationwide.
Installation began in November and passed the halfway point just before Christmas, with sales growing already.
Each display features an i.life A close coupled WC and 60cm wall hung vanity unit and basin in quartz grey, taking the place of the Vitra S50 product within their showrooms.
This follows i.life A and S being launched into the City Plumbing bathroom brochure, which is used across their national showroom estate of over 250 showrooms.
National Account Manager Liam Pryszlak said: “In 2022 we relaunched our total showroom proposition within CPS, working much more closely with them to increase our sales and share within their lucrative showroom channel.
“Following this, we gained the opportunity to install an i.life A display into 250 of their showrooms nationwide.
“Before Christmas we saw the first sales of i.life growing, even without the displays in place, and we are confident that with them installed we will see an incremental sales increase through the showrooms in 2023."
The i.life collection was a major range launch for the group business in 2022. Designed by Studio Palomba Serafini, it offers a total bathroom solution for the everyday.
The range features classic geometric shapes that can be seen throughout its basins and WCs, with a wide variety of models and sizes.
This is complemented by a number of furniture options, available in seven finishes including matt white, sand beige, matt carbon grey and natural oak.