The Ideal Standard display at HIX 2023 got our products noticed by Bathroom And Kitchen Update – as well as all the delegates who visited to ask about our new ranges. The HIX stand was important as part of our work to grow our hotels business and media coverage is an important part of that. An excerpt from the coverage is below.
Ideal Standard recently exhibited at HIX 2023, Europe’s largest hotel design show, bringing together leading brands, architects and designers from across the sector. Ideal Standard took to its stand at London’s Business Design Centre to showcase its premium Atelier Collections, including Conca, Solos and the new La Dolce Vita (pictured) ranges, which debuted to many for the first time.
A clear design trend that emerged at HIX centred around ‘new perspectives’, taking ideas from the past, building on them and innovating for the modern day. Ideal Standard certainly fulfilled the brief here, with the Atelier Collections front and centre in establishing a balance between historic form and contemporary function.
The La Dolce Vita, Solos, and Conca ranges proved to be great successes over the course of the event. The Conca collection, comprising ceramics, brassware and furniture draws inspiration from iconic ranges of the 1970s, with the range’s bathroom furniture on display at the stand. Meanwhile, Solos’ minimalistic look highlights Ideal Standard’s forward-thinking design, with the shower range offering a unique spa-like experience to users through its integrated customisable coloured LED lights. Conca and Solos were accompanied by the premiere of the eye-catching La Dolce Vita collection, an Italian-infused range inspired by the natural environment, with Solos and La Dolce Vita available in 2024.