ISH 2025 marked a significant milestone for Ideal Standard as we took to the world stage for the first time as part of the Villeroy & Boch Group. The event, the leading international trade fair for the bathroom industry, provided the perfect opportunity to present our united vision for the future of bathroom design.
Our joint stand, created in collaboration with renowned designers Christian Haas, Gesa Hansen and Roberto Palomba, was one of the standout attractions at the Frankfurt show, attracting a record 70,000 visitors.
Combining spaciousness, minimalist luxury and a deep sense of comfort, it captivated visitors with its vision of the modern bathroom as a true living space.
The concept resonated strongly with attendees, drawing in an impressive number of visitors and generating widespread interest in our innovative collections.
At the heart of our presentation was the idea of the bathroom as a sanctuary – a place for relaxation, mindfulness and well-being.
The stand’s architectural design reflected this philosophy, featuring organic shapes, natural materials and a warm, harmonious colour palette.
Key trends, such as “warm minimalism” and “quiet luxury”, were brought to life through textured surfaces, high-quality ceramics and timeless aesthetics that focus on durability and sustainability.
UK Marketing Director Leanne Martin said: “The overwhelmingly positive reception to our appearance alongside Villeroy & Boch at ISH 2025 reinforces the strength of our combined expertise and design leadership.
“The high visitor numbers and strong engagement signal a bright future, with increased interest from key decision-makers across our markets.
“This event has set the stage for exciting business opportunities as part of the Villeroy & Boch Group.”