Atelier Collections are set to occupy large swathes of showroom space as retailers react enthusiastically to these key new ranges.
The Retail Team have won commitments to 92 displays, including four flagship showrooms, 38 gold level and 14 silver.
In one week alone, Retail Sales Manager – North Matt Bell secured commitments to large displays in J & J Bathrooms in Falkirk, Mackie Bathrooms in Ayr and the Bathroom Company in Glasgow, as well as several areas and the largest window display in the Bathroom Company in Edinburgh, which is widely regarded as the best showroom in Scotland.
Matt said: “To say the response I’ve had to Atelier is above my expectations would be a vast understatement. The response has been truly overwhelming.
“I am very proud to be a part of the team that will bring Ideal Standard back into the high end retail space.
“These wins in Scotland were all secured in one week and this is on top of lots of other successes in the past few weeks.”
Gary Major, Retail Sales Manager – South, said: “We are also forging ahead in the south with plans underway for two flagship outlets with Junction 2 and UK Bathroom Warehouse, and more all in planning.
“We also have firm orders from Boys and Boden, Bathzone, QP Interiors, Formosa Bathroom Studio and more so it’s fair to say we are ahead of expectation.”
Developing a network of flagship retail showrooms is one of the key elements of the Atelier strategy, supported by a three-fold increase in retail sales managers, internal sales support and an improved service proposition.
The top image shows the design of the space at Opulenza in Greater Manchester. The below design is Just Add Water in Buckhurst Hill, Essex, and the bottom image is Boys and Boden in Chester.
