Group CEO Jan Peter Tewes has this morning launched a major campaign which will be crucial to the success of our business in 2024. GO Singular is a company-wide initiative that aims to get all colleagues promoting our Singular philosophy, which highlights our ability to provide complete solutions for bathrooms and washrooms of all styles, functions and sizes across different sectors.
Singular was launched in 2021 and, after the initial phase where a lot of work has gone into positioning Singular in the marketplace, we are now looking to reap the rewards of that effort.
Jan Peter said: “The 2024 GO Singular initiative will be pivotal to our performance and has the potential to be a real game-changer for Ideal Standard.
“This success of this campaign depends on the buy-in of all our employees. It is a company-wide mobilisation to achieve our targets during a time when every manufacturer is fighting for every single penny in every project specification.”
The Singular approach has seen a number of project wins since launch, with designers appreciating the way products from across our portfolio work together so well. It has also helped sales colleagues secure a greater share of the project budget as customers value the fact they can source everything they need from one manufacturer.
The GO Singular campaign is supported by our brand new online Singular configurator, which helps users create their own project specification, along with our pre-defined Singular bathroom solutions, sector books and point of sale materials, all of which help to boost the impact of this messaging.
Jan Peter added: “Whether our customers are looking for a straightforward way to configure a new bathroom; a sustainable solution to save water and energy; an opportunity to streamline their experience with a single point of contact; or inspiration for their interior design concept, the answer should be GO Singular!
“Our goal now is to maximise the potential of every specification, work with sales colleagues to get more projects, increase conversion rates and gain a higher share of wallet. We expect that everyone with a Salesforce license is trained and active on Singular by the end of Q1 at the latest.
“We all know the market is very tough at the moment, but we are ready to compete. Let’s GO Singular!”