Installers were impressed by our product stand and sustainability efforts at one of trade’s biggest live exhibitions.
Screwfix Live was held at Farnborough International Exhibition and Conference Centre in Hampshire, attracting thousands of visitors over three days.
The stand showcased our i.life range of products to a wide audience, highlighting that the range has everything for every bathroom setting, from small understairs cupboards to larger full bathroom suites, including baths and shower enclosures.
And the Spin to Win game was a huge success, drawing in queues of attendees who waited to step up and try to win a full i.life bathroom suite. The winner has now been picked and their products are on the way to them.
Chris Vevers (pictured above, right), Key Account Manager – DIY Retail, said: “Visitors to the stand were very interested in the ProSys frame and flushplates, particularly the ease of maintenance, installation and adjustability.
“We had a lot of visitors to the stand who already had ideal Standard in their homes and wanted some advice on spares.
“There was particular interest in our short projection and corner fitting toilet plus basin and bathroom furniture for small spaces.”
As well as incorporating three key areas of products, the stand also had a focus on our key ESG messaging, and the entire event was paper-free as arranged by the organiser.
Ideal Standard is switching away from a lot of printed materials and going more digital. On this occasion, this was achieved by introducing QR codes into our stand where customers could scan to view all our brochures and further information on products such as ProSys.
Matt Compton, Commercial Director at Screwfix, said: "The show in Farnborough was a huge success, with record customer visits on Friday, Saturday and Sunday, making it our biggest Screwfix Live! yet.
"The engagement and feedback from customers has been excellent and this is largely down to your stands, your products and the energy of your teams.
"I was particularly impressed with some of the sustainable packaging innovations and new technologies on display."
More photos from Screwfix Live can be seen below.
