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At a time when Ideal Standard is aiming to take share in the hospitality sector, Hotel Designs has featured an article about how our Atelier Collections are the perfect fit. It also covers our Singular philosophy, which aims to provide a wide range of solutions for hotels through our high performance portfolio of products to suit all design needs. An excerpt from the article is below.

As the hotel bathroom increasingly takes centre stage in the guest experience, Ideal Standard looks at some design solutions to elevate this previously practical space. From high-traffic lobby washrooms to spa-like hotel bathrooms, these spaces create lasting impressions for guests that go well beyond their stay…
To achieve truly impactful bathroom design, looking to manufacturers and product ranges that combine design-led aesthetics with the functionality, durability and sustainability these spaces demand is key. Ideal Standard’s The Atelier Collections are a culmination of Ideal Standard’s extensive design heritage, and the expertise of the world-renowned design studio Palomba Serafini Associati. Modernist, and contemporary in style, yet still having a vintage flavour was key to Roberto Palomba, Founder of PS+A and Chief Design Officer of Ideal Standard. Ultimately, the Atelier Collections celebrate the design philosophies which have come before, and redefine them for the future.

Read the full article here.